Sara in Real Life
Conversational AI avatar for fairs and events. One brand style, one continuous event journey.
Companies invest in fairs and events, but event communication is often impersonal and hard to scale. A scalable way to invite prospects personally, hold great live conversations on stand, and personalise follow-up is missing:
- Before — low attention value: invitations tend to be generic. Prospects get a standard email instead of a personal reason to visit your stand.
- During — limited capacity: on the stand staff isn't always available. Not every visitor gets the same explanation, attention or follow-up.
- After — generic follow-up: the event is usually followed by a standard thank-you email, while personal follow-up is exactly what drives conversion.
From event moment to customer journey
Sara in Real Life brings the same Sara into the physical world as an interactive host before, during and after the event. One recognisable AI character representing the brand, a vertical touchscreen kiosk where visitors talk live with Sara, and smart data integrations — one brand style, one continuous event journey.
The value for the customer
More attention, better conversations and stronger follow-up without leaning everything on the stand team.
More stopping power
An interactive AI host instantly grabs attention on the show floor and lowers the threshold for visitors to start a conversation.
Better information
Every visitor gets a consistent, complete explanation drawn from the central knowledge base, even when the stand is busy.
More personal follow-up
The database and the specific interests from the live conversation drive the personalised video follow-up automatically.
More lead insight
Interests, questions and conversation themes are captured digitally on the spot as valuable input for your sales team.
Stronger brand experience
The exact same Sara and the same recognisable brand style guide the prospect before, during and after the show.
Higher event ROI
The fair shifts from a one-off contact moment to a continuous, measurable and data-driven customer journey.
How it works
A continuous event journey in three phases.
Before the event: personalised invitation
Sara personalises the pre-event communication to maximise attention value. Video invitations driven by CRM or database data, with name, company and sector dynamically embedded, and a clear call-to-action to the stand or a meeting.
During the event: live conversation with Sara
Sara isn't a looping video — she's a genuine conversational AI character. Visitors talk live via a vertical touchscreen, Sara understands natural speech, uses the central knowledge base, and logs interests and conversation themes directly into the system.
After the event: personal follow-up
Not just brief attention on the stand, but immediately useful data for sales and marketing. A unique thank-you video generated from the actual conversation, with relevant content, discussed use cases and targeted next steps woven into the video.
Less dependency. More control. More impact.
Iamsara delivers the AI host, the video flows, the hardware and the branded experience. Run it as a pilot on a single fair, or as a recurring event format across multiple customer days.
Book Sara in Real LifeBedrijven investeren in beurzen en events, maar de event-communicatie is vaak weinig persoonlijk en moeilijk schaalbaar. Een schaalbare manier om prospects persoonlijk uit te nodigen, bezoekers live goed te woord te staan en opvolging slim te personaliseren ontbreekt:
Vooraf — lage attentiewaarde: uitnodigingen zijn vaak generiek. Prospects krijgen een standaardmail in plaats van een persoonlijke reden om de stand te bezoeken.
Tijdens — beperkte capaciteit: op de stand zijn medewerkers niet altijd beschikbaar. Niet iedere bezoeker krijgt dezelfde uitleg, aandacht of opvolging.
Achteraf — generieke follow-up: na het event volgt vaak een standaard bedankmail, terwijl juist persoonlijke opvolging het verschil maakt in conversie.